If you're a seasoned marketer who's tired of being seen as the “doer” instead of the strategic mind behind the outcomes, you're not alone. Many experienced marketers are facing the changing landscape in the market with the rise of AI and knowing they need to elevate their position to get paid for their thinking, but they aren’t sure how to package, position, and price this shift.

If you’re in the strategic marketing world, you’ve likely experienced a scenario where you felt like you had one foot on the gas, one on the brake, and somehow you needed to steer the car too. At Heights, we've learned that mastering these competing forces isn't just a skill—it's an art form.

You’ve been there.

You hop on a discovery call, ask all the right questions, uncover hidden gaps, even outline a clear path forward. The prospect nods enthusiastically, thanks you for your insights…

And then they ghost—or worse, hand your strategy to someone else to execute. 😑

If you're tired of giving away high-value thinking for free, it’s time for a shift.

Ever tried renovating a home on a tight budget?

You're standing in the kitchen asking, “Should we fix the cabinets or the flooring first?” Then you realize if you move the cabinets, you’ll also need to repaint—and oh wait, the electrical’s not up to code.

Before long, you’re paralyzed. Every choice feels risky. Every dollar feels precious.

You’ve built a reputation on delivering great work. Clients love you. You’re the go-to for polished deliverables and quick turnarounds. You get stuff done.

But if you’re reading this, you’ve probably started to feel it—that tug toward something more.

More influence. More impact. More control over your time and trajectory.

In other words, the shift from executor to strategic advisor.